Promised Land Art Festival Reaches New Heights in 2024!

This year’s Promised Land Art Festival, which took place from September 8th until September 10th in the city of Łódź, Poland, has concluded. Organizers CD PROJEKT RED and EC1 Łódź have announced the event has garnered the biggest attendance and most diverse content line-up in the event’s history!

The 2024 edition of Promised Land Art Festival saw 936 creatives from all over the world meet up to celebrate digital and traditional art, exchange knowledge, and grow and expand their skill sets and talents. Over the course of 3 days, the event hosted over 40 hours of talks, discussion panels, and open mic sessions combined, along with more than 16 hours of Meet the Artist sessions. There was an even greater amount of hands-on workshops, with upwards of 57 hours of activities in this area encompassing such disciplines as 3D and clay sculpting, acrylic painting, life drawing, bust and miniature painting, visual storytelling, audio foley recording, VFX, animation, cosplay and film-grade makeup, and more. Participants could also indulge in 11 hours of demo sessions, as well as — for the first time in PLAF history — sign up for portfolio reviews, which constituted a total of nearly 42 hours alone. All of these unique activities featured a star-studded cast of 60 renowned speakers from companies like Sony Pictures Imageworks, Insomniac Games, Pixar Animation Studios, Remedy Entertainment, Guerilla Games, Nvidia, The VFX Mentor, Housemarque, Activision’s Elsewhere Entertainment, Platige Image, Larian Studios, Double Fine, Epic Games, and CD PROJEKT RED, as well as independent artists, and even more reviewers.

“Promised Land is all about making the impossible possible, and creating this year's event really felt like the embodiment of that thought. Squeezing more than 100 hours of main activities in just 3 days felt like something that could not be achieved. And yet, we managed to make the festival the biggest in its history and, in my opinion, the best one yet! It was an incredible experience seeing so many talented artists across all disciplines come together — it’s what makes this event so special,” said Paweł Mielniczuk, Festival Director of Promised Land Art Festival.

Additionally, attendees could enjoy a swathe of attractions prepared by Promised Land Art Festival partners and sponsors, including Displate, IT Media, Wacom, PCC Polska, Get3D, Prusa, and Embody, who showed off their latest tech and solutions. Tattoo enthusiasts could also leave the event with a permanent memento of their time at the festival thanks to talented artists from Moonshine and Modliszka studios. Editions Caurette equipped attendees with premium quality art books and sketchbooks, some of which could later be signed by speakers and artists attending the festival. The teams of OnLemon, HAYB, and OSHEE kept everyone hydrated and full of energy throughout the festival’s duration. EC1 Łódź opened its doors to a select number of attractions and exhibitions to PLAF attendees, and thanks to a collaboration with the creators of the animated feature Diplodocus, ticket-holders could check out the Polish adventure-comedy production before its worldwide premiere in October. 

Check out the official Promised Land Art Festival 2024 gallery

Promised Land Art Festival has been organized by CD PROJEKT RED and EC1 since 2016. This year’s edition was sponsored by Activision, Displate, On Lemon, and PLAY. Its partners included AMD, Adobe, AMA Film Academy, Alterpose, Editions Caurette, Embody, Futuregames Warsaw, Get3D, HAYB, IT Media, Monument Hobbies, OSHEE, PCC Polska, Prusa, Samsung, SteelSeries, WACOM, Trójka Polskie Radio, Niezła Sztuka, BMW Motorrad, Moonshine, and Modliszka studios. The event is held under the auspices of Łódź City Council as part of the “Łódź Creates (“Łódź Kreuje”) and "EC1 Łódź – The City of Culture" ("EC1 Łódź – Miasto Kultury") promotional programs. More information about the event is available on its official website and social media channels such as Instagram, Facebook, and X.