Tickets for Promised Land Art Festival 2024 Now on Sale! Meet the First Speakers!

Tickets for Promised Land Art Festival 2024 Now on Sale! Meet the First Speakers!

May 9, 2024

CD PROJEKT RED, in collaboration with EC1 Łódź, today announced that ticket sales are available for this year's Promised Land Art Festival — an event dedicated to professionals in the creative industry. The announcement comes alongside the release of the first speakers at this year’s event, as well as the launch of a new website that hosts the evolving program for the event.


  • Promised Land Art Festival is an event dedicated to artists and professionals involved in creating games, films, comics, and other creative projects.
  • Ticket sales for the 2024 edition have now begun, with several ticket types available: Early Bird passes, group tickets with a 10% discount, and one-day passes.
  • This year’s festival will feature discussions, lectures, and workshops in a variety of tracks, including digital and traditional art, painting, sculpture, and animation, as well as a new track for audio professionals and enthusiasts.
  • Pav Grochola, Anna Roan, and Grzegorz Rutkowski are the first speakers announced for this year's event.

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Promised Land Art Festival will take place on September 8–10, 2024, in EC1 Łódź, a revitalized power plant now home to an artistic, cultural, and educational center in Łodź, Poland. In addition to lectures and panel discussions, the festival will include workshops in clay sculpture, figure painting, life drawing, 2D illustration and concept art, 3D modeling and sculpture, and animation. This year, the festival will also feature activities in the audio category, aimed at professionals specializing in sound design and music. A preliminary program for the event has been published on the festival's official website, which will be regularly updated. Limited Early Bird passes, group tickets, and one-day passes are now available.

Buy tickets for Promised Land Art Festival 2024 now 

Activities at Promised Land Art Festival are led by world-renowned artists across a variety of industries. So far, the festival has hosted representatives from Guerilla Games, Capcom, Disney, Pixar Animation Studios, Lucas Arts, Studio Trigger, Paramount Pictures, Converse, Activision Blizzard, BioWare, MachineGames, Framestore, Digic Pictures, Techland, MPC London, Double Negative, and CD PROJEKT RED. This year's festival will include speakers such as:

  • Pav Grochola — FX and Look of Picture Supervisor at Sony Pictures Imageworks, winner of Annie and VES awards, and co-creator of over 30 full-length productions, including the Oscar-nominated animated film Spider-Man: Into the Spider-Verse, the animated series Spider-Man: Across the Spider-Verse, and Mitchell vs. The Machines, as well as the film Edge of Tomorrow.
  • Anna Roan — Senior Lighting Artist at Insomniac Games, whose portfolio includes titles such as Ratchet & Clank: Rift Apart and Marvel's Spider-Man series, and is currently working on the upcoming Marvel’s Wolverine.
  • Grzegorz Rutkowski — an independent illustrator with many years of experience in the industry, who has worked across multiple creative industries on many high-profile projects, including Horizon Forbidden West, Neverwinter, Magic: The Gathering, and Dungeons & Dragons.

Full bios of the first three speakers for this year's Promised Land Art Festival are available on the festival's official website, which features a fresh redesign, valuable information for attendees, and much more. In the coming weeks, additional announcements about additional speakers, festival news, and information for both first-time and regular PLAF attendees will be published on the site. 

See a Recap of Last Year’s Event

Promised Land Art Festival is organized by CD PROJEKT RED. The event is held under the auspices of Łódź City Council as part of the “Łódź Creates (“Łódź Kreuje”) and "EC1 Łódź – The City of Culture" ("EC1 Łódź – Miasto Kultury") promotional programs. More information about the festival is available on its official website and social media channels such as Instagram, Facebook, and X.


About Promised Land Art Festival

Promised Land Art Festival brings together professionals working in film, gaming, and other creative industries. Focusing on the exchange of knowledge and experience, the event plays host to dozens of activities: from hands-on workshops, talks, and demos to Q&A and networking sessions. Leading and collaborating in these are speakers from some of the most recognizable brands in the industry. The festival is organized by acclaimed games developer CD PROJEKT RED and held under the auspices of Łódź City Council as part of the “Łódź Creates (“Łódź Kreuje”) and "EC1 Łódź – The City of Culture" ("EC1 Łódź – Miasto Kultury") promotional programs.


CD PROJEKT RED is a game development studio founded in 2002. It develops and publishes video games for PCs and video game consoles. The studio’s flagship titles include the futuristic RPG Cyberpunk 2077, its spy-thriller expansion Phantom Liberty, and The Witcher series of games, including The Witcher 3: Wild Hunt and its two expansions. CD PROJEKT RED also created the award-winning Netflix anime series Cyberpunk: Edgerunners, set in the same universe as the game. Other games developed by the studio include Thronebreaker: The Witcher Tales and GWENT: The Witcher Card Game. Together with GOG.COM, a game store offering hand-picked titles for PC and Mac, CD PROJEKT RED is part of the CD PROJEKT Group. CD PROJEKT S.A. is listed on the Warsaw Stock Exchange (ISIN: PLOPTTC00011).